How it all started.

Black Books Co. was founded by Samantha Abbott in 2013 and has grown from an event planning business to something much more.

With a passion for great hospitality experiences, Sam noticed that great event companies were lacking outstanding hospitality teams to bring their visions to life on the day of the event. It was clear to Sam what her next step was.

Simultaneously Sam wanted to create fair employment opportunities while creating a healthy hospitality work environment. BBCo. offer flexible and safe work opportunities for individuals of diverse backgrounds and needs, including single parents and those with chronic health conditions.

Creating an inclusive and dedicated staff team was the next piece of the puzzle; Sam wanted to ensure that her team had all the support and tools at their disposal to give the fantastic service she envisioned and have a great time doing it.

Although Sam started her events business in the wedding and corporate sector, her experience managing restaurants led her to meet unique brands creating some pretty incredible products. Food festivals were on the rise, and companies were calling for staff that could help run these stalls on top of their already packed schedules; many can relate.

Sam saw a gap in the market; amazing brands were lacking the skills or time to bring their products to the public and have the brand's feel communicated from the first smile to the last taste with the consumer. With that, her business pivoted to include a focus on brand activations, bringing all the brand feels to the consumer directly with her dedicated team.

To learn more about how Sam and her team of hospitality guns can help you click here.